TikTok Shop and Adobe Commerce Integration

TikTok Shop is an integrated e-commerce solution on TikTok that allows sellers to market and sell products directly within the app through videos, LIVEs, and a Showcase tab on their profile. It offers a seamless shopping experience, keeping discovery, purchase, and post-sale activities all in-app. The Shop Tab serves as a marketplace for users to find and buy products easily. To set up a shop, sellers need to define their target audience, create a TikTok Business Account, register for TikTok Shop, link a bank account, and connect their TikTok account to the Shop. Selling on TikTok provides access to a massive audience, particularly among Gen Z, and offers a seamless shopping journey from discovery to checkout, backed by data-driven insights. However, TikTok Shop currently supports only the sale of physical products​

Using manual processes to  move data from one system to the other can be both time-consuming and expensive. By integrating your TikTok Shop with Adobe Commerce, you can:

• Eliminate manual data entry and related human error.
• Accelerate processes that require data from both systems. 
• Ensure product listings include the latest and most accurate information.
• Give customers visibility into purchases made online and in store.
• Gain insights into your overall business performance, including eCommerce, direct sales, in store, and other channels.Using manual processes to  move data from one system to the other can be both time-consuming and expensive. By integrating your TikTok Shop with Adobe Commerce, you can:
  • Eliminate manual data entry and related human error.
  • Accelerate processes that require data from both systems. 
  • Ensure product listings include the latest and most accurate information.
  • Give customers visibility into purchases made online and in store.
  • Gain insights into your overall business performance, including eCommerce, direct sales, in store, and other channels.

• Simplify multi-channel sales with automatic integration. Stop having to maintain TikTok Shop and Adobe Commerce independently. HexaSync enables you to automatically send product lists, inventory, prices, and product information to your TikTok Shop and automatically enters online orders and customer data into Adobe Commerce. This helps merchants reduce labor costs related to managing 2 systems separately and helps improve customer satisfaction allowing you to fulfill web orders without delay.
• Reach new markets and save time managing your existing sales channels. HexaSync integration platform lets you automatically list and edit products and other online storefronts later.
• Eliminate double data entry. The integration automatically updates Adobe Commerce and your online stores with information such as, inventory (quantity) changes, price updates, new orders, and shipping notices.
• The integration automatically enters matrix items and product variants (such as, colors, sizes, and attributes) from Adobe Commerce into your TikTok Shop online stores.